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Category Archives: News
Everyone Else Is Doing It, So Why Aren’t We?
How many of you had bosses (or clients) email you frantically after Oreo’s brilliant Super Bowl blackout Tweets and told you to do something just like it, completely missing the point of real-time marketing? How many had emails flood your … Read More
All the GOOD Things
If you’ve got a great idea to solve one of the world’s many many many problems but don’t know what to do with that idea, turn your browser to http://startsomethingthatmatters.maker.good.is and enter for a chance to win a $50,000 prize … Read More
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Tagged ben goldhirsh, blake mycoskie, client news, good, philanthropy, social entrepreneurship, toms
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Where Have All The Journalists Gone?
TechCrunch is reporting that technology journalist Dan Lyons is leaving his job as Editor-in-Chief of ReadWrite to join the software company HubSpot. What would compel a veteran journalist (and one who often generated controversy in his industry, whether it was … Read More
In Praise of my Dumbphone
I don’t own a smartphone. You’d be astonished at the reactions I get from people when they discover this. It ranges from laughter to disbelief to derision to being outright offended. People are actually horrified when they learn that I … Read More
Sight and Sound
When HP kicked off their worldwide campaign for their sweet new Envy 27 monitors, featuring Beats by Dre Audio, they wisely turned to visual effects house (and Change Communications client) Rogues Gallery. The visual wizards at Rogues, who have experience … Read More
6 Signs of a PR Snake
Yesterday, we found ourselves reading this article and banging our heads against our keyboard. How could these presumably intelligent people not realize this guy was a total snake and liar? And how the heck did he end up getting another … Read More
The Case of The Revenge Tweet: When Employee Outrage Goes Viral In A Social Media World
Yesterday, struggling UK music retailer HMV announced plans to lay off 190 employees. In the midst of their house-cleaning, they forgot was that some of their employees still had access to their corporate Twitter page, and they immediately tweeted their … Read More
Calling All Youth Focused Non-Profits To Enter In The Give For Youth Challenge!
Organizations that prepare young men and women for the future with interview workshops, SAT practice tests, mentorship, entrepreneurship programs, and college prep courses are doing their part to make the world a little better by nurturing better people, but it’s … Read More
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Tagged client news, give for youth, good, microsoft, nonprofits
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A Wicked Good Marketing Plan
When beloved actress Brittany Murphy died tragically and unexpectedly three years ago, producers of the last film she shot were left in limbo. Once the shock wears off, how do you market a film when your biggest star won’t be … Read More
A Panda Eating a Hot Dog
This was one of the first phrases we entered when we began playing our client, Kihon Games‘, latest game “SketchPhrase.” The person who got our phrase did a fairly admirable job with it, but by the end of the game, … Read More
