How To Rock a Communications Internship

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If you’re a communications major, chances are, you’re looking for an internship to jump start your career. Although internships are a learning experience, you’ll be steps ahead if you work on a certain set of skills. After all, it’s a great time to get into a career in communications, with communication graduates experiencing the largest increase in salary from 2013-2014 (by 10.1%). So what skills do you need to show off your communications degree and impress your new bosses?

Writing – Lose the Typos and Be Clear and Concise

Write Write Write! We can’t stress it enough. Your job is to communicate effectively so make sure there are no typos (not just in your work but in all your forms of communication) and that you stay concise. Don’t give us a story, just get it done.

Know What’s in the News – Especially With Your Clients

If you do not know about the Ebola virus, it’s time to read the news. Reading the news can not only inform you about bad press, but also trending topics that can affect your or your client’s industry. Who knows, maybe your CEO will participate in the ALS Ice Bucket Challenge or be available to speak about a breaking story.

Always Keep the Big Picture in Mind, But Don’t Be Afraid To Be Creative

When you’re assigned a task, always keep the bigger picture in mind. Your job is not merely to follow specific instruction, but to think critically of the task at hand so that you can input ideas that can enhance the bigger picture. Constantly thinking about the big picture will show your employers that you can think creatively and independently, read between the lines, and understand how each detail fits, or can fit, into the big picture.

Be Proactive

If you have nothing to do, ASK. Communications is always happening where you work. After a couple of days of work, you’ll soon realize that communications never ends, so you shouldn’t have too many spare moments.

The Extra Mile

If you think something can look better, sound nicer, or seem simpler, FIX IT and show your boss the changes you made. They will most likely thank you for your hard work and hawk-like eye. The takeaway is to never do the minimum and always blow peoples’ minds away.


Even though you may be working at the same company, you may not have the same vision, and that’s ok. Just make sure that you agree to disagree and respect each other’s opinion. This way, you can focus on what would be best for the company.

It’s not easy to work in the communications industry, and it’s not for everyone, but if you make yourself aware of what the industry expects of you, you can improve and enhance the skills that you need to be successful in this career.

By Brian Liberman

The Most Wonderful Time of the Year

Our favorite time of the year – Fall – is here! Why do we love the Fall season so much? In San Francisco (where our summers are famously cold), Fall has the best weather. Don’t believe us? Just check out this shot we took of the Palace of Fine Arts last week.


Fall is also the busiest time of the year for us and our clients, and we like to stay active. Here are some other things we’re excited about this Fall:

-Union Square SF’s Fall Fashion Fest

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As far as we’re concerned, Fall Fashion Fest is the best time to go shopping (forget the holidays – too crowded). The best weather and some amazing deals will be front and center on October 9 in the shopping mecca of SF – Union Square. Plus, there’ll be food, drinks, music, entertainment and everyone going gaga over the glorious weather (oh yeah, we’re just gonna keep rubbing that in everyone’s faces, especially when all we hear year-round is “oh, don’t you just hate the fog?”).

Threshold Interactive hires Julie Gordon as new Creative Director

Julie Gordon has a really awesome resumé! She’s worked on every major brand that we admire and has changed their respective markets (Apple, Netflix, Pixar) and now she’s joining our beloved client Threshold Interactive. As a female-owned business, we love seeing more women in creative roles. Even though the numbers are increasing (even the 2% Conference upgraded to the 3% Conference, heh) there still aren’t enough. Threshold not only has Julie, but Steffany Carey as their creative directors: two brilliant creatives who just happen to be women.

-The Top of Broadway Community Benefit District‘s upcoming new website

Photo by Rick Marr
Photo by Rick Marr

We’ve been working with the Top of Broadway Community Benefit District for a few months and have been deeply impressed by the dedication of their board members, business and community leaders. From Naked Lunch to Tommaso’s to the Beat Museum to Monroe Lounge, these entrepreneurs are not only working hard to make their businesses the best that they can be, they’re also giving back to their community. They even kicked things off by participating in Bold Italic’s North Beach microhood. With the addition of new restaurants Little Szechuan, Elaine’s and nearby Doc Ricketts, the Broadway district in North Beach is thriving. We can’t wait to show it all off on the new website.

Apple’s October 16 iPad event

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We’re still playing with our iPad 2’s and we’ve been waiting (and waiting) for the major upgrades and enhancements. Hopefully the October 16 event unveils the extras we’ve been waiting for so that maybe my mom can enjoy my old iPad 2.

-New season of “The Walking Dead”

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