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"Kihon Games delivers pure joy in the form of mobile games to people of all ages; what's not to love?"

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Influencer Marketing 101

Influencer marketing has become a ubiquitous tactic that most brands want integrated into their PR or marketing strategy. It sounds simple enough – go after influential people in your brand’s industry and get them to spout niceties about your brand. Easy, … Read More »

Warby Parker’s Fashionable Rise to Fame

  If you’ve found yourself dreaming of gazing into Ryan Gosling’s beautiful eyes (and really, who hasn’t?), you’ll likely have to do it through his Warby Parker glasses. Warby Parker, the latest “IT” eyeglass brand, has perched its affordable yet fashion-forward … Read More »

Thinking Beyond 15 Seconds: Brand Building In the Digital Age

So here’s a scenario: you just launched your new app, and to promote the launch, created a hilarious YouTube video featuring a hamster eating miniature food. Unexpectedly, your video gets shared by thousands of people, retweeted multiple times over, and … Read More »

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