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Truth In PR

  Recently, brain game company Lumosity was slapped with a hefty $2M fine by the FTC. The reason? FTC claimed that Lumosity’s brain training ads are misleading and false advertising. The language used in Lumosity’s ads were the clear culprit. Specifically, touting … Read More »

The Walden Approach to PR – Less Is More

A common misperception about PR and how to do it successfully is to always go big. Bigger = better. More stunts, more high profile celebrities, more articles, more more more! What could go wrong? Many things, actually. Too much PR … Read More »

Good Job, Media!

In honor of the recent film “Spotlight,” the true story of how the Boston Globe exposed one of the most horrific scandals of this generation, we want to applaud the good work that the media do. They don’t get nearly enough credit … Read More »

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