The Surprising Demise Of Vine



I first realized that Vine was a thing when I visited my friend and her 13-year old daughter was doubled over on the couch in laughter. She was completely engrossed by what I thought were bizarre 6-second clips. When she showed me what had her in hysterics, I’ll admit, I shook my fist at the cloud and yelled “Get off my (digital) lawn!”

Vine was not for me, but it was undoubtedly a powerful, creative platform for millions of people. After it was acquired by Twitter, many thought it would become the YouTube to Twitter’s Google. Alas, Twitter’s woes befell Vine, and the platform was never able to monetize its own services, despite the fact that Vine “stars” were making hundreds of thousands of dollars.

Then Snapchat came along, and Instagram released their video functionality.

And Vine never recovered.

Despite all of that, I never expected Vine to be the service that Twitter offs, but sure enough, yesterday, Twitter announced that it was shipping Vine off to the digital graveyard (say hello to MySpace for us, Vine!) and thousands lamented its loss (including their founder, who, to be fair, can weep into his millions).

All of this is a long way of saying: You should read Maya Kosoff’s behind-the-scenes look at how Vine went from the talk of the town to the digital graveyard in SUCH a short amount of time (seriously, just 2 years??).

There’s a lot to learn from Kosoff’s article. But in the meantime, we’ll just keep watching this.

Rock on, little puppy!

By Katy L.

TapSense Helps You Get a Slice of Apple (Pie)

Ever wonder what 500 slices of apple pie looks like? On Wednesday, June 12 from 11am-2pm at Jillian’s across from the Moscone Center (HQ of WWDC), mobile marketers TapSense will be giving away 500 slices of apple pie, all in celebration of the launch of their new developer website, because TapSense helps developers gets a slice of Apple (pie).

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Not only will apple pies be slung, but TapSense will also give away 10 Sony MDR-V55 DJ-style headphones to the first ten pie recipients, and 25o t-shirts. Plus, one lucky winner can check under their plate to see if he/she has the “Golden Ticket” which will win them an iPad Mini, courtesy of TapSense.

TapSense is going freebie-crazy by also offering the first 20 developers to sign up for their new developer SDK $10 eCPM. So if you’re a developer, sign up and get your $10 eCPM and come on down to Jillian’s on June 12 for your slice of Apple (pie). Make sure you RSVP and have your WWDC badge on hand.

Oh, and we didn’t even mention TapSense’s Twitter/Instagram/Vine giveaway, where anyone who takes a SFW picture or Vine with an apple and uses #SliceOfApple until 6/14 can also win an iPad Mini. Just think of TapSense as the Oprah of mobile marketing – you get an apple pie and you get an apple pie and YOU GET AN APPLE PIE!See you at Jillian’s!