Today Is A Good Day: Threshold Interactive Acquired by Zealot Networks


Our reaction to today's news
Our reaction to today’s news

Change Communications proudly congratulates our client Threshold Interactive on being acquired by former Maker Studios co-founder Danny Zappin’s Zealot Networks! Threshold has been recognized for their kickass work for brands including Butterfinger and Hot Pockets, and their creativity clearly caught Zealot’s eye. Just watch their hilarious video for Hot Pockets with Kate Upton and Snoop Dogg for further evidence.

As a small powerhouse, Threshold’s goal has been to grow, and this acquisition achieves that. However, Threshold has not forgotten what makes them so dynamic. Threshold’s CEO John Montgomery told AdAge “The first thing I tell clients is Threshold’s not changing, what this does is it makes us a much more powerful marketing partner for them. Now we’re plugged into the Zealot network, and our level of relationships [and] the tools and talent that we have to plug into from Zealot is a perfect complement to what we already do very well.”

We’ve had the pleasure of working with Threshold since 2012, and we’ve seen them earn success and recognition for their talent, including winning the AdAge Small Agency of the Year award in 2013, and cross their ten-year anniversary milestone last year. We look forward to toasting the next ten years with Threshold and Zealot. Read the rest of today’s news on AdAge.