Threshold Interactive Lights Up Hot Pockets’ Viral Videos



Kate Upton, Snoop Dogg and Larry King walk into a bar together…

The unlikely trio aren’t the setup to a bad joke. They’re the stars of Hot Pockets’ latest mind-exploding Internet video. Parodying Biz Markie’s “Just a Friend (You’ve Got What I Need)” to “You’ve Got What I Eat,” the trippy video, created by Threshold Interactive, will make you wonder if you’re hallucinating or just plain hungry.

Every media outlet from USA Today to US magazine are feeding the frenzy. Even BuzzFeed has trotted out their listicle on it (proof that the video has really made it). Hot Pockets, and Threshold, are used to this kind of attention. Their first Snoop Dogg collaboration was last year’s “Pocket Like It’s Hot,” one of the top 12 most watched brand ads on YouTube.

Their latest mind melter cranks it all the way past 11, leaving you with just enough brain cells to wonder what the next video will be like. In the meantime, fire up that Hot Pocket for us.