According to numerology,Â the number 5 is a dynamic force that is always in motion, and symbolizes change. Which makes sense – because Change Communications just turned the ripe age of five.
To us, our 5 year anniversary means itâ€™s a good time to look back, reflect and refresh. Five years representsÂ a renewed energy to recharge our brand and be relevant for our current and potential clients.Â We might be getting older but we don’t want to be aging.
Weâ€™ve always believed that change is a healthy thing, a step forward, a way to embrace the new, while taking the good from the old. To celebrate, we decided to rebrand our logo and update our website.
When we launched 5 years ago, our logo represented our difference. When others would go down, we went up. We chose red to reflect our bold, aggressive approach.
We certainly loved our logo and were proud of how it represented our brand and vision but we also recognized that five years in the most rapidly shifting landscape that we’ve ever been a part of can use a new jolt of visual energy.
So we’re proud to show this bad boy off:
The “A” in Change has twoÂ meanings: one is meant to reflect taking your brand up; the other is meant to visualize the delta symbol for change.
We decided a fresh and clean new look would be the best way to show that weâ€™re keeping with the times, and passionate in taking our clients to the next level, whether that means getting them brand awareness through Twitter and Facebook or having them see their name on the front page of the Wall Street Journal.
In the coming weeks, we’ll be taking the cover off our new website and posting a lot of our learnings since setting up shop, warts and all.
Come join us in seeing where year 5 and beyond takes us.