A Wicked Good Marketing Plan


When beloved actress Brittany Murphy died tragically and unexpectedly three years ago, producers of the last film she shot were left in limbo. Once the shock wears off, how do you market a film when your biggest star won’t be doing interviews and walking the red carpet?

After finishing the film in an extended post-production process, the producers of “Something Wicked” have finally decided to tackle this issue and give fans of the late actress one last opportunity to see the star on the big screen. The film is now being shopped to distributors. Media interest in “Something Wicked” was predictably strong, with articles appearing in USA Today, The Los Angeles Times, CNN and Yahoo! Movies, among others. Producer Joe Colleran spoke with Bloomberg BusinessWeek about the process of marketing a movie when it’s surrounded by a tragedy. The film stars several up-and-coming actors, including “One Tree Hill’s” Shantel VanSanten and “Pretty Little Liars” and “Once Upon a Time’s” Julian Morris. The thriller about young love gone terribly wrong features superb performances from the young stars, lending the film depth and energy and giving fans more to celebrate.

Ultimately, as Colleran points out, the film has to stand on its own merits, and not exploit the loss of a key participant. While Murphy’s fans will surely be satisfied, they’ll also be seeing a film that she, and they, can be proud of. Change Communications is excited to be working with the producers of “Something Wicked” and seeing the title on the marquee. While distribution is currently being secured, fans can visit the official “Something Wicked” Facebook fan page to stay updated and see exclusive photos, videos and more.