The Must List: The 5 Best Articles We Read This Week

Every day, we learn something new, gain insight, question the status quo or have a nice chuckle, thanks to so many articles out there on the Interwebz and beyond. Here’s our 5 favorite, must-read articles of the week:

SearchEngineLand founder Danny Sullivan posted this thoughtful analysis of Gigaom’s unfortunate demise with little hand-wringing or absurd speculation (like in a recent horrid Forbes bylined article that we won’t click to, but that claimed Gigaom failed because it was too ethical).

Nitasha Tiku is one of the best writers on Silicon Valley happenings (and we miss her at Valleywag). Of course she’d have a great piece on the Ellen Pao/Kleiner Perkins sexual harassment trial that has everyone in Silicon Valley at attention.

Want to know how to piss off a bunch of rich, powerful men? Just be Kevin Roose and write a fascinating article on why venture capital firms investing in their own startups is unethical! Whether you agree with Roose or not, he raises interesting questions and fuels a conversation that the tech industry should be having.

How do you get someone to read your article or blog post? Inc’s Larry Kim has the ultimate guide to writing click-worthy titles.

And finally, how could we not include Advertising Age’s Tim Peterson’s article on the acquisition of our client, Threshold Interactive, by Zealot Networks? Sure, we’re biased but it’s a mighty fine article that showcases Zealot’s bold vision.