<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	
	>
<channel>
	<title>
	Comments for Change Communications	</title>
	<atom:link href="https://www.bethechangepr.com/comments/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.bethechangepr.com/</link>
	<description>A full-service public relations firm</description>
	<lastBuildDate>Wed, 15 Apr 2026 16:56:29 +0000</lastBuildDate>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>
	<item>
		<title>
		Comment on PR in the Age of AI: How to Make Sure Your Brand Shows Up by The Radical Re-Valuation of PR in the Age of AI - Change Communications		</title>
		<link>https://www.bethechangepr.com/news/pr-in-the-age-of-ai-how-to-make-sure-your-brand-shows-up-or-how-i-learned-stop-worrying-and-love-pr/#comment-315</link>

		<dc:creator><![CDATA[The Radical Re-Valuation of PR in the Age of AI - Change Communications]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 16:56:29 +0000</pubDate>
		<guid isPermaLink="false">https://www.bethechangepr.com/?p=1160#comment-315</guid>

					<description><![CDATA[[&#8230;] That doesn’t mean that we PR pros are AI experts or that we have the recipe for a magical formula. And no, we won’t sell you snake oil, unless you really want to set your money on fire. It just means that AI search is pulling from the same sources that PR pros have been pitching for de&#8230;. [&#8230;]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] That doesn’t mean that we PR pros are AI experts or that we have the recipe for a magical formula. And no, we won’t sell you snake oil, unless you really want to set your money on fire. It just means that AI search is pulling from the same sources that PR pros have been pitching for de&#8230;. [&#8230;]</p>
]]></content:encoded>
		
			</item>
	</channel>
</rss>
