Change Communications proudly congratulates our client Threshold InteractiveÂ on being acquired by former Maker Studios co-founder Danny Zappinâ€™s Zealot Networks!Â Threshold has been recognized for theirÂ kickass work for brands including Butterfinger and Hot Pockets, and their creativity clearly caught Zealot’s eye. Just watchÂ their hilarious video for Hot PocketsÂ with Kate Upton and Snoop DoggÂ for further evidence.
As a small powerhouse, Thresholdâ€™s goal has been to grow, and this acquisition achieves that. However, Threshold has not forgotten what makes them so dynamic. Threshold’s CEOÂ John Montgomery told AdAge â€œThe first thing I tell clients is Thresholdâ€™s not changing, what this does is it makes us a much more powerful marketing partner for them. Now weâ€™re plugged into the Zealot network, and our level of relationships [and] the tools and talent that we have to plug into from Zealot is a perfect complement to what we already do very well.â€
Weâ€™ve had the pleasure of working with Threshold since 2012, and we’ve seen them earn success and recognition for their talent, includingÂ winning the AdAge Small Agency of the Year award in 2013, and cross their ten-year anniversary milestone last year. We look forwardÂ to toasting the next ten years with Threshold and Zealot.Â Read the rest of today’s news on AdAge.